Since this is my first ever blog post as Co-founder, I feel that I should be given some creative pardon in this maiden voyage and give you all some backstory. First off, if you know me, then you should also know that in no way am I attempting to create a company dedicated to some misogynistic mission of only focusing on black men. I am a Black Man, so the company name really is in reference to me.

Actually, there’s a funny story as to how the name of the company came to fruition…follow along with me, if you don’t mind…

**Insert dream sequence**

One day, I was sitting with a great friend/co-worker of mine in the office of the last company that I worked, discussing her success with her apparel company driven towards uplifting Christian women. She encouraged me to do the same, starting up an apparel line, and I thought it was indeed a great idea to venture into, but I couldn’t think of a concept to inspire me at the time.

While sitting there with my friend, I was doubly having an argument with a fellow black coworker about something so extremely trivial, that I can’t even remember the topic. As the coworker stormed off from the conversation, clearly over it, he yells out “BE A BETTER BLACK MAN, JARRETT…” and then it hit me. I asked myself, “well, what does it take to be a BETTER BLACK MAN,” and along with confirmation from my friend sitting there, the birth of this concept came to be.

Of course, my mind didn’t stop thinking with bettering black men, because I am a feminist. I do believe that women deserve equality in being better just as much as any man, so I had to ensure that The Better Black Man Company encompasses all genders and will hopefully reach out to all races as this brand continues to progress.

The purpose of this blog will be to establish a wellness check on our communities, hopefully providing some insight and continuing conversations that need to be had in order to make us better than we were before. Stay tuned for more!